Low participation is rarely just an awareness problem. Complexity, speed, approvals, reimbursement, and perceived value all shape whether local teams actually engage.
Every extra login, approval, search, reimbursement step, or unanswered question gives a dealer one more reason to skip the program—or build a workaround.
Assets and programs are spread across email, drives, portals, and supplier sites.
Local needs require back-and-forth before anything can move.
Receipts, rules, and claims make participation feel administrative.
The effort to use the program feels greater than the benefit of using it.
Rate seven parts of the experience. Lower scores create more friction and identify the barriers most likely to suppress participation.
Move each slider based on the experience a typical local partner has today.
The best program is not the one with the most features. It is the one local partners can understand, access, and use without creating extra work.
One place to understand what is available and what to do next.
Reduce approvals, searching, duplicate entry, and disconnected processes.
Connect participation to measurable local value, visibility, and results.
When the path gets easier, adoption can improve without adding another incentive or another reminder.