The choice is not between doing everything in-house and losing control. The better question is what the team should keep, what it should guide, and what it can stop managing day to day.
Many teams hold onto execution tasks not because they want to, but because they fear the alternative means giving up standards, visibility, or influence. It does not have to.
Brand direction, campaign intent, and priorities still belong with the marketing team.
Budget guardrails, approvals, and standards can stay protected.
Quotes, order flow, inventory management, and status chasing do not all need to sit on the team.
Delegation works best when the team can still see the work without managing every step.
Select the things that should stay under tight internal control and the things your team would rather spend less time coordinating directly.
Build a simple keep / guide / delegate model.
StoryBrand-style clarity here is simple: the marketing team should be able to lead the brand, not be buried by the mechanics of getting work out the door.
Protect the decisions and standards that shape the customer experience.
Use rules, approvals, and visibility instead of daily manual coordination.
Reduce the operational load without losing confidence in the outcome.
That is where time starts to come back to the marketing team.